FreemanWhite Delivers Value to Executives at PDC Summit 2015

Posted by Admin on Mar 22, 2016 3:53:37 AM

FreemanWhite Delivers Value to Executives at PDC Summit 2015


Every year, the American Society for Healthcare Engineering (ASHE) hosts the International Summit & Exhibition on Health Facility Planning, Design & Construction (PDC Summit). The summit brings together professionals from a variety of backgrounds to discover new ways to create value for the healthcare built environment.

Since making a huge announcement about joining forces last November, the PDC Summit 2015 will be the first time Haskell and FreemanWhite attend the annual conference together as one team.

To showcase the strength of this newly expanded team, FreemanWhite shares two of their leaders, Mark Furgeson and Michelle Mader as speakers in the Delivering Value to the Executive Level session track of the conference. This track provides high-level guidance for bending the cost curve for healthcare facilities and specific strategies for delivering value to healthcare's C-suite.

Meet the FreemanWhite Speakers


Mark FurgesonMark Furgeson

Mark Furgeson, AIA, ACHA
President, FreemanWhite, a Haskell Company


With more than 25 years in the healthcare industry, Mark Furgeson serves as a trusted advisor to healthcare clients, producing innovative approaches to master planning and strategic prioritization, providing a deep understanding of the issues that impact this complex building type. 


During PDC Summit 2015, on Monday, March 16 at 3:15 pm to 4:30 pm, Mark will be delivering Retain Market Share: Build the Right Thing for an Uncertain Future. This session will offer guidance on smart planning that adds value to a project and decreases life cycle costs. It will also cover burgeoning trends in healthcare policy and strategy impacting the future of design. With Mark, attendees will identify opportunities for designing adaptable, flexible buildings that can respond to the challenges of an unknowable future. Read more on the PDC Summit website

Michelle MaderMichelle Mader

Michelle Mader, MBA, MHA
Principal, Director of Strategy, 
FreemanWhite, a Haskell Company

Michelle Mader combines a passion for healthcare with a talent for high-level strategic thinking, empowering clients to navigate complex, fast-paced challenges. She also offers a diverse set of experiences as both a hospital administrator and as a master plan consultant. 


During PDC Summit 2015, on Monday, March 16 at 9:45 am to 10:45 am, Michelle will be delivering Retain Market Share: Repurposing Today's Built Environment for Tomorrow's Health Care with Art Kjos, Executive Director of Facility Planning at University of Arkansas for Medical Sciences. The session will explore why adapting today's built environment to meet tomorrow's health care needs is a strategic opportunity to deliver facilities with greater speed and at a lower cost in the center of the communities they serve. Read more on the PDC Summit website

Would you like to learn more about the conference and the sessions we are participating in? Take a moment to visit the PDC Summit 2015 website for more details. 

In case you missed it: Hear how Haskell and FreemanWhite are poised to revolutionize healthcare solutions in the video below.


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Topics: Healthcare